Factors affecting ethnic-cultural empathy in virtual social networks on the function of national cohesion (qualitative study - content analysis)

Document Type : Original Article

Author

دکتری مدیریت رسانه،دانشگاه آزاد اسلامی، واحد اصفهان (خوراسگان)،اصفهان،

ppsc/ppsc.2023.9646.1011

Abstract

Objective and Background: Ethnic convergence in a multi-ethnic society achieves national unity. The purpose of this study is to identify the factors affecting ethnic-cultural empathy in virtual social networks with a national cohesion approach.
Method: The present study has explored the relationship between the main and sub-categories of the research with a qualitative approach using a semi-structured interview process with open-ended questions. Analyzed by the contractual content analysis method with the coding method among the recorded voices of the interviewees. The participants of the study were 32 experts who were selected in a purposeful manner and snowball, after gaining knowledge of the subject literature and aristocracy over the target community, after reaching theoretical saturation.
Findings and Conclusion: The results indicate that 299 open codes were extracted which were grouped into 73 sub-categories and 17 main categories. The main categories included social health, education and self-awareness, acceptance of ethnic diversity, social initiative, ethnic justice., National unity, pluralism, coexistence, ethnicity, cultural education, symbolism, management of ethnic differences, intercultural interventions, ethnic activism, ethnic attitudes, ethnic identity and ethnic values that are influenced by planning and applying strategies around influential factors Extraction can provide the ability to use virtual social networks in a targeted and targeted way and the convergence of conflicting components in creating ethnic-cultural empathy.

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